Your favorite product just announced something new and you’re upset. Why didn’t they tell you about it ahead of time? Why didn’t they ask for your feedback? How does a launch work?
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WHY DID THEY ANNOUNCE IT NOW?
- What is being announced?
- How impactful is the announcement? (private, public markets, partnerships)
- How strategic is the announcement?
- Why didn’t they give anybody a heads-up?
WHAT HAPPENS BEHIND THE SCENES? WHAT ARE THE OPTIONS & ALTERNATIVES?
- Who (or what groups) are involved with an announcement?
- Who is trusted and not trusted? What rules or guidelines are in place?
- How does the media involvement work?
- What if you leak it ahead of time to gauge feedback and reactions?
- What if you screw it up?
- Can you walk it back or change it?
FEEDBACK?
FEEDBACK?