Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates.
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Show Notes
Topic 1 - Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch?
- Timeline and schedule (New Product Introduction (NPI) Checklists/Supply Chain aspects)
- Multiple groups (internal & external) involved
- Early customer involvement and feedback
- Go-to-Market (GTM) planning
• Multiple Transfers-of-Information (TOI’s) end to end
Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product?
- Documentation & Message Guides
- Pricing Models (and SKUs)
- Field Training
- Customer Training
- Support Training
- Sales and Technical content
- Demos
- Press and Analyst Content
- Competitive Content
Topic 3 - What do you consider a successful product launch?
Topic 4 - How have product launches changed over the years, for things you’ve worked on?
Topic 5 - What are some commons mistakes you see companies make with launches?
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