While there will be plenty of evaluation of how the 2024 US elections played out, we take a look at 13 tips that we can learn from the campaigns that can be used for tech communications.
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CAN THE TECH INDUSTRY LEARN ANYTHING FROM POLITICAL CAMPAIGNS?
- It’s very difficult to disrupt the incumbent or most well-known name
- It’s more difficult to prove “what if” (future) vs. something that already happened
- Figure out messaging velocity and variability (change the story vs. stick to the story)
- Plans tend to defeat a lack of plans (or vagueness)
- Fear is as powerful a motivator as hope/joy/possibilities
- Complex topics (eg. democracy, DevOps) are difficult for people to understand, if they aren’t well defined.
- People tend to make decision with their wallet, based on their current situation
- Are you speaking to a niche audience, or a large audience?
- If your competition defines you, you need to reframe it quickly
- If your competition finds a liability, you need to address it quickly
- Sometimes small things can be the center of the discussion
- Know where your audience is getting their information from (traditional vs. modern channels)
- Are you trying to get people to align on an issue, or a set of virtues (align to a group)?
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