The DevRel Dilemma

Ever since Developers became the New Kingmakers, DevRel has become a subsection of our industry. But what does it do, and is it helping Devs? 

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SHOW NOTES:

• What is DevRel?
• DevRel success tips
• Marketing to Developers is Not Hard
• 2022 Look Ahead - Developer Careers (Cloudcast Eps.582)

WHY DID DEVREL HAPPEN?

• Software is eating the world - Marc Andreessen (2011)
• Every company is a software company - (2013)
• Developers are the New Kingmakers - Stephen O’Grady (2013)
• Kubernetes the Hard Way - Kelsey Hightower (2015)

WHERE IS DEVREL TODAY?

• Is it DevRel or DevEvangelist or DevAdvocate?
• Is DevRel marketing?
• Have you DevRel’d yourself into imposter syndrome?
• Who do DevRel’s work for? 
• Can companies afford DevRel? Can they afford not to have DevRel? 

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